The Vivid Hoodie makes a statement without trying. Built from substantial 340 GSM premium cotton in a bold Diode Blue, it carries the same heavyweight structure as our Essential — but with a colour that actually stands out. Rich, saturated, and built to stay that way.

Designed in Calgary for everyday wear, this hoodie holds its colour, shape, and structure wash after wash. The kind of piece that becomes your go-to the moment you put it on.

Key Features:
- 340 GSM heavyweight fabric — substantial, structured, built to last
- Bold Diode Blue — rich, saturated colour that stays vibrant wash after wash
- Premium cotton with performance fibre so it keeps its shape
- Soft brushed fleece interior for warmth and comfort
- Structured regular fit with a modern silhouette

Fabric:
340 GSM premium cotton, engineered with a touch of performance fibre (80% cotton / 20% polyester) so it holds its structure and resists pilling — soft to the touch, made to last.

Fit:
Regular fit — a clean, structured cut that sits close without being tight. True to size; if you're between sizes or want a roomier look, size up or choose the Relaxed Fit.

The Vivid Hoodie - Diode Blue – Regular Fit